AI for Finance Reports: Turn Dashboards Into Better…
A practical founder-style guide to using AI to turn management reports and Power BI outputs into sharper…
Helping Australian businesses turn data, systems and processes into real operational strength.
Years of Experience
I am Justin Lake, the Director and Founder of Think Numbers. I have spent more than twenty years in commercial finance and operations, working across six industries in roles that shaped how businesses plan, analyse and make decisions. Over that time I have led major system upgrades, built forecasting and reporting platforms and helped organisations redesign the way their data and processes work.
I started Think Numbers to solve a problem I saw everywhere. Businesses needed someone who could speak finance and build systems. They needed strategic thinking paired with technical execution. Most teams had one side but not the other. Think Numbers exists to bridge that gap so companies can operate with clarity instead of wrestling with broken processes and scattered data.
As a Chartered Accountant with an MBA from the Australian Graduate School of Management, I bring both strategic insight and hands-on delivery. I take a platform-agnostic approach and focus entirely on what will work best for your business and your team.
My aim is simple. Help build systems, data and processes that make your business faster, smarter and ready to grow.
See What We Do
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Think Numbers helps businesses turn messy processes, inconsistent data and manual work into clean, automated and reliable systems. We build forecasting engines, reporting platforms, operational apps and data pipelines that support everything from finance to operations, product, credit and customer teams. Our work combines deep commercial experience with hands-on technical execution so the solutions we deliver are both intelligent and simple to use.
Our background spans banks, non-bank lenders, credit funds, technology companies and high-growth businesses. We understand how data actually moves through an organisation and how teams rely on it to make decisions. We do not create theory. We build real tools that solve real problems. Clients consistently see major reductions in manual effort, clearer insights, stronger controls and faster decision-making. Our purpose is straightforward. Give your business the systems and clarity it needs to run smoothly and grow with confidence.
At Think Numbers, every engagement is led with a personal, hands-on approach. We pride ourselves on being professional yet approachable – the kind of partner who’ll roll up our sleeves to solve complex problems, but also speak plainly and honestly about what will drive results. Based in Sydney, Australia, we understand the local business landscape and regulations, while bringing global best practices in finance and automation.
Ready to transform your finance function? Let’s talk about how we can reduce your workload, improve your financial insights, and help your business thrive. Schedule a call with our experts today and take the first step toward smarter finance. (Your success is our number one number.)
Finance AI & Automation Solutions
CFOs & Finance Executives
FP&A Leads & Heads of Operations
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Consulting & Tech Partners







Justin is a highly competent consultant with strong finance and Anaplan expertise. He quickly adapted to our complex organisation and worked very well autonomously and in a remote capacity. We were able to expand his role to manage multiple projects with multiple streams simultaneously across the Finance business unit, which he delivered on time and budget.
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